Passionate About Service — Rooted in Family

At Hip Baby Gear, we’re more than a baby store — we’re a local, family-run space where service, community, and real connection come first. Whether you're building your first registry, choosing the perfect stroller, or figuring out car seat safety, we’re here to guide you every step of the way.

No cookie-cutter approach here. We take the time to get to know your lifestyle, your space, and your budget — and we help you find the gear that fits you. That’s what makes us different.

We proudly serve families from all over Massachusetts, New Hampshire, and greater New England — including Marblehead, Beverly, Salem, Peabody, and Portsmouth. Our kids are often in the store. So are our team’s kids. It’s a real family vibe, and you’re 100% welcome to be part of it.

Come test drive a stroller, start your registry, get car seat help from a certified CPST, or just swing by and say hey — we’re here for all of it.

With love,
The HBG Family