About Us

Whether online or at one of its brick and mortar locations in the North Shore of Boston, Hip Baby Gear is the premier destination for parents and parents to be, babies and kids to get cool clothes and products including maternity wear, strollers, bedding, furniture and decor, and take parenting classes, pre and post baby, share story hour with your kids, or take a baby sign language or music class. Featuring exclusive strollers, clothing and carriers from brands like Bugaboo, Stokke and Tea and artisan quality products from local designers like Toby + Rei, a loyalty program with exclusive discounts, baby registry, customized stroller consultations, and price matching, Hip Baby Gear caters to the discerning yet practical, family set.

Founded by Monica Winter, a local mom and former Manhattan marketing executive who couldn’t find the hip baby gear she wanted when she was pregnant with her first child, Hip Baby Gear has grown from an online start-up to three brick & mortar locations as the original online store at www.hipbabygear.com and has been featured everywhere from Daily Candy to Boston Magazine.




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